Our Point of Difference
Words can have different meanings in different markets. We seek to understand the differences in audience behavior and provide the best brand experiences for the companies and agencies promoting on paid search globally.
EWTC believes the best path to grow is to know the sellers and buyers. It’s the reason we established a joint U.S. office a long time ago. With teams in both countries, brands and agencies choose EWTC for PPC management services.
Pay Per Click Advertising in China – China has become the world’s second-largest digital advertising spend. The U.S. and China account for 44% of global digital ad spend. Rolling out a China or APAC paid search campaign has never been filled with more opportunity. The foundation of good opportunity is in understanding your business’ APAC and/or China audiences. We take the time to learn all about your company, your brand, and your paid digital ad program. Led by data-driven PPC campaigns we align with global strategies.
EWTC goes beyond translation and localization to target relevant, high converting keywords aligned with your paid search strategy. Our U.S. and China collaboration finds the best keyword return on investment bids for your organization.
EWTC PPC teams will work with you to organize account structure, maximize bid optimizations, and ensure ongoing communications. We apply in-market learned best practices for PPC on Google, Yahoo!, Baidu etc. Using a data-based approach, we A/B test the best copy of your paid search campaigns across China and APAC. Our copywriters seek to retain your brand’s essence while maximizing audience click-through rates (CTRs) and conversions.
We have managed millions of U.S. dollars of paid search spending for world leading brands. EWTC has been providing PPC services to well-known media agency partners and direct clients in the U.S., Europe, China, and APAC markets.
EWTC has SEM talent in our China and U.S. offices to provide you with full integration into your global marketing programs.
Ongoing reporting is part of the success of any EWTC PPC campaign. We create actionable, insightful PPC reports which are aligned with your regional and global reporting requirements.
What you can expect from our PPC Management
Our tenanted PPC expert will deliver a bespoke PPC service that works for you, including but not limited,
PPC Strategy
We get to know your business and industry inside out - from USPs and competitors to niche industry-specific terms. Then we work with you to create a strategy that delivers results, including measuring and reporting on performance. And all while staying on budget.
Implementation
We'll then work with you to implement the strategy - whether it's refreshing existing campaigns or building out new accounts on relevant networks. And we understand the importance of owning your accounts, so we'll always help you build your own relationships with your network owners.
PPC Optimization
Our job doesn't finish when your ads go live. We continually review and refine each campaign to improve results. Attention to detail is key in any PPC campaign and using supervised automation we make the amends needed to increase click-through rates and drive lower costs-per-click on keywords.
Ad Writing
Our ad copy is focused on your ad group's keywords and your website's relevant landing pages, with clear calls to action. We continuously test our ads to make sure they're delivering you the right traffic at the lowest cost.
Keywords
We only target the most relevant keywords, so we don't waste your spend. Using sophisticated techniques, we uncover all the keywords that drive value while avoiding the areas that aren't right for your business.
Shopping Ads
We set up, manage and optimize your shopping campaigns - promoting your offers and making sure they show for the right search queries. So, when people search, you're always there to take their sales.
Tracking
Data is key to any PPC campaign. Without it, you're shooting in the dark. We make sure tracking is set up properly before we start any campaign, informing every decision with accurate, real-time insights.
Reporting
Our regular reports keep you informed on campaign performance. We report on everything from our activity and key campaign metrics to what your competitors are doing.
Honesty and Transparency
Our regular reports keep you informed on campaign performance. We report on everything from our activity and key campaign metrics to what your competitors are doing.
How can we help you?
EWTC is here to help you get the most out of your PPC journey. If you’re already running a campaign and need a boost, we’ll run a PPC Audit and help you define your biggest priorities. And if you need help building out a paid search campaign from scratch, we’re your agency.
Contact us today to find out more about our Pay-Per-Click Management services and how we can help your business reach the top of the search engines. Tell us a bit about your business and we’ll start a conversation that could change the future of your business.